<aside> 💡 According to Docsend 2022, the average deck length is 15 slides and has been sent out to 56 investors. The average reading time equals approximately 3 minutes.

The following paragraphs guide you through a pitch deck’s structure and the details of each slide.

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Pitch deck pillars 📊

Before diving into the detailed structure of a pitch deck, view the following picture showcasing aspects that really get us excited in terms of the most important sections of such a deck.

Further explanations:

1. Timely advantage specifically answers the following questions: Why is the problem inherently pressing? What makes it getting worse? Why is now the time to solve that specific challenge?
2. Show us that your product is capable of solving the problem at hand. We also want to see solutions that are easily scalable and have some defensibility so that there isn't another provider with an identical product in a matter of weeks.
3. In terms of market size, we need to have the conviction that you are able to become a fund returner (see here for further explanations of a fund returner) with your current core product. At the same time, we want to understand how you are differentiating from other market players in terms of Go-to-Market strategy, product specifics, geographical focus, etc.
4. Use the abstract on your current traction as proof point to evidently display that there are customers who are highly interested in your product. More specifically, put an emphasis on the development of the last months. Additionally, explain in detail how you are growing with your existing customers (upsell potential). Don’t forget - these days, special emphasis is on capital efficiency. So you are good advised to point out your figures on burn, etc. in this section.
5. Convincing teams can come in many forms or constellations. For a detailed explanation of the term “Stallgeruch” and other aspects that we are looking for in stellar founding teams, navigate back to Capnamic Deep Dive and scroll to the Team, Timing, Technology section.
6. The last bit of your pitch deck should focus on the aspired financing round. Use this part to explain your funding needs - e.g., why are you raising EUR 5m and not more or less? And last but not least, you should specify the use of proceeds. A good idea might be to highlight your next key hires, as they could take up a larger portion of the funds.

Structure of successful decks 🗂️

<aside> 💡 View the following graph depicting the most common structure of successful pitch decks. The focus areas slightly change throughout the different stages of a company - the picture rather displays an investor’s focus in the earlier phases of a venture.

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